Destination Canada into Russian Market

February 2006

And so it grows! 2007 Destination Canada magazine for Russian market.

Building on its firmly established annual publication record in four major international student markets (Brazil, Korea, Mexico and Taiwan), Destination Canada is moving into Russia.

The EI Group, with publishing partner The Canadian Education Centre Network (CEC Network), are proud to launch a Russian language edition of their glossy full-colour magazine for international students seeking information on schools in Canada. The new Russian edition of the magazine makes an exciting addition to the already impressive Portuguese, Spanish, Korean and Traditional Chinese library of magazines.

Organized into sections on Living in, Studying in, and Enjoying Canada, Destination Canada provides practical information on Canadian regional culture and lifestyles, on making an easy transition into the Canadian education system, and on the wide-ranging and exciting opportunities awaiting international students across Canada. Along with this wealth of useful editorial material, Destination Canada offers information on many of Canada's best English and French as a Second Language, High School, College, and Undergraduate and Graduate University Programs for international students.

Watch for the 2007 Destination Canada, Russian language edition, joining the stable of Destination Canada magazines hitting Canadian International Education Fairs around the globe from January, 2007.

Destination Canada: Helping students from around the world choose Canada for their study abroad destination.

Re-positioning CampusStarter.com and SchoolsinCanada.com

December 2004

Building on the success of CampusStarter.com and SchoolsinCanada.com and the unique needs of domestic and international students, EI has repositioned these two sites creating more targeted resources for students and clients alike:

• CampusStarter.com is now exclusively for domestic Canadian students who are searching for careers and postsecondary study opportunities. This website is enhanced by the companion magazine, Campus Starter, which is distributed free of charge to 250,000 high school students across the country.
   
• SchoolsinCanada.com is now exclusively for international students who want to study in Canada. This website is enhanced by our international guides to universities and colleges, English language programs and secondary schools, which are distributed around the world.

With our complete database of university and community college overviews, schools that advertise with EI are always featured at the top of our search results, providing them with more exposure to prospective students. The school search results page provides students with quick and easy access to our client's websites, profiles and inquiry system!

CampusStarter.com still provides all of the resources students need to choose a career and find the right school for them including over 900 career profiles, the Career Profiler personality test and our comprehensive scholarship database. The SchoolsinCanada.com website is more streamlined and focused, making it less confusing for international students to find information on schools.

Visit our sites today at www.CampusStarter.com or www.SchoolsinCanada.com, and feel free to contact us for more information on how you can promote your school at Canada's best sites for undergraduate education!

Campus Starter Magazine Passes Circulation Audit

November 2003

Campus Starter magazine has successfully passed its circulation audit by the Canadian Circulation Audit Board (CCAB).

The fall 2003 issue of Campus Starter magazine passed the stringent audit standards and procedures of the CCAB to validate the magazine's fall circulation of 150,000 copies. The audit validates Campus Starter's guaranteed distribution to high school students based on current, accurate written subscription forms that have been submitted by the counsellors requesting free copies of the magazine.

The CCAB is one of the premier organizations in North America that audits the circulation of media, including consumer magazines such as Campus Starter. The CCAB audit report provides our clients with third-party assurance that our magazine is reaching the intended audience and their advertising investment is well spent.

Campus Starter magazine, which is published twice a year in the fall and spring, provides high school students and counsellors with a relevant career planning resource. High school counsellors distribute the magazine to students in the classroom and through their career centres, and use it in their career prep classes with the companion CS Teacher's Guide and website, www.CampusStarter.com.

Destination Canada Magazines Reach Four International Markets

April 2003

Building on the success of the EI-CECN co-published magazines for the Mexico and South Korea markets, we have launched two more market-specific magazines. The two new markets being targeted for these international magazines are Brazil and Taiwan.

All four magazines are full colour, glossy magazines aimed at country-specific students who are interested in studying Canada. The magazines cover a range of articles according to three themes: Study in Canada, Live in Canada and Enjoy Canada. The editorial style of the features involves interviews with students from across the country and provides facts and stats on Canada. All editorial in the magazine is published in the appropriate language for each country.

Each magazine is distributed free-of-charge at the CEC Education Fairs hosted by the local CEC Centre. Attendance at each of these CECN Education Fairs reaches upwards of 10,000 visitors.

Learn Overseas Magazine Hits Campuses

January 2003

The inaugural edition of Learn Overseas magazine was distributed to campuses across the country, providing students with a comprehensive resource on studying abroad. Learn Overseas magazine is distributed free-of-charge to career and student centers at more than 1,000 top universities and 4 year colleges. Distribution of the magazine is based on subscriptions from institutions and also includes major universities in Canada.

Learn Overseas is an annual magazine for college students who are interested in studying abroad. This full colour magazine provides students with the information they need to make an informed choice regarding short term, language and degree programs abroad.

Regular columns revolve around the four themes of study abroad program options, financing your studies, the study abroad experience and safety and health concerns. Many articles are written by students who have already experienced a study abroad program and can provide first-hand advice.

Learn Overseas magazine also has an online companion at www.LearnOverseas.com. The website features frequently published searchable content and detailed profiles of study abroad programs. A Forum also allows student to post their study abroad experiences and gain insight from other students.

For more information on advertising your study abroad programs with Learn Overseas and reaching North American students who are interested in studying abroad, click here.

New CampusStarter.com & SchoolsinCanada.com Sites Go Live!

July 2002

Building on the success of CampusStarter.com and SchoolsinCanada.com, EI has updated the look, functionality and integration of these two sites creating a more comprehensive and informative resource for students while increasing the value to our clients!

In addition to logging onto www.CampusStarter.com or www.SchoolsinCanada.com directly, students can easily access both sites now with a common navigation system. Students only need to log onto one site to access a wealth of career resources and get connected with profiled institutions.

Our new sites provide students with everything they need to know about choosing a career and finding the right school for them. Plus, many new features have been added:

• Students can use the Compare Schools feature to compare key facts such as tuition and acceptance rate on up to three profiled schools at a time
• The StudentApps online application service will allow students to apply online to subscribing institutions starting this fall
• Improved online TIPS for collects additional student data for our profiled schools such as their high school name, graduation date and GPA
• The Budget Calculator helps students plan the financial costs associated with pursuing their postsecondary education
• A new Student Registration system will collect more student demographics and allow for more targeted communication to encourage repeat visitation
• Enhanced descriptions of over 1,000 careers will be updated on the site in September
• An expanded scholarship database for entrance scholarships will be updated on the site in September

With our complete database of university and community college overviews, schools that advertise with Campus Starter magazine and EI Academic guides are always featured at the top of our search results, providing them with more exposure to prospective students. And the new results page provides students with quick and easy access to school websites, school profiles, virtual tours, school inquiries and online applications!

Visit our sites today at www.CampusStarter.com or www.SchoolsinCanada.com, and feel free to contact us for more information on how you can promote your school at Canada’s best sites for undergraduate education!

GradSource.com Goes Live!

February 2002

GradSource.com - the web site for graduate students - is launched, providing not only a companion web site to EI's Grad Source magazine, but also a new portal to EI's graduate programs. The site is a comprehensive resource for both US and Canadian students who are interested in pursuing grad studies and their careers after graduation.

It contains a searchable database of the same articles published in the magazine and more. The site is regularly updated with timely articles on student issues like preparing for the GRE, picking a grad school, scholarships and financial aid, and career planning.

The site also includes a searchable database of more than 1,000 grad schools and 300 detailed profiles on grad programs on business, engineering, teaching, science, fine arts and health. Visitors to the site can register to receive regular e-newsletters on grad studies and access customized features such as the Resume Builder.

Check out www.GradSource.com today!

Learn Overseas

The Magazine for Semester, Summer & Year Abroad Study Programs

Feburary 2002

Based on EI's relationship with international offices and students throughout North America, EI has launched a new print and Internet magazine called Learn Overseas. Learn Overseas is an annual magazine targeted to college students in the US and Canada who are interested in studying abroad. This full colour magazine provides students with the information they need for a successful study abroad experience.

Regular columns include selecting a host country and program, preparing for culture shock, financing your studies, working abroad and more. Featured articles cover experiences from study abroad students and the advice they have to offer.

Learn Overseas magazine will be distributed free of charge to career enters and international offices for circulation to students. More than 1,000 top universities and colleges have subscribed to the magazine. Distribution of the magazine will also be done to major universities in Canada.

Learn Overseas magazine also has an online companion at LearnOverseas.com. The magazine aspect of the website will feature frequently published searchable content and bulletin boards for students to post messages and photos on their trips. The website will also feature a database of study abroad programs, searchable by country, field of study and timing of program.

The annual issue of Learn Overseas magazine will be distributed on campus in November, along with the launch of the online version, LearnOverseas.com.

CampusStarter.com

CampusStarter.com Redesign

September 2001

The online companion to Campus Starter magazine was redesigned for the fall 2001 issue with more expanded youth-oriented content and a greater level of interactivity.

CampusStarter.com now covers five areas for students: Goofing Off provides games and crazy links; Hanging Out covers sports, movies and clubs; Passing Notes provides youth news and chats; On Campus provides school and scholarship searches; and Getting a Job has a career search, career test and resume builder.

Now in its fourth publication, all back issues of Campus Starter magazine articles are published on the website. Searchable articles on scholarships, coop programs and budgeting are available as well as career-specific articles on engineering & technology, multimedia & design and health. The career theme for the next issue is careers in business.

Visit www.CampusStarter.com today!

GradSource.com

Grad Source - The Magazine for Grad Students

May 2001

Based on the success of Campus Starter, the career magazine for high school students, EI has launched Grad Source. Grad Source is a semi-annual magazine targetted to college students who are applying to grad school or entering the workforce. This full colour magazine provides students with the information they need to make the right choice regarding grad schools and careers.

Regular columns include taking standardized admission tests, selecting the best grad school, financing grad studies, learning by distance education, working abroad, job hunting techniques and more. Featured articles cover life as a grad student in a wide variety of programs such as business, nursing, teaching, engineering, science and others.

Grad Source magazine is distributed free of charge to career and student centers for circulation to senior and graduating students. More than 1,000 top universities and 4 year colleges have subscribed to the magazine. Distribution of the magazine will also be done to major universities in Canada.

Grad Source magazine also has an online companion at GradSource.com. The magazine aspect of the website will feature frequently published searchable content and bulletin boards on grad studies and careers. The non-article components of the website will include a searchable database of graduate programs, a searchable list of employers, a resume database of graduating students and other features such as a resume builder for students.

The winter issue of Grad Source magazine will be distributed on campus in January, along with a much expanded version GradSource.com.

CampusStarter.com Goes Live!

October 2000

CampusStarter.com — the web site for careers and education — is up and running. The site, which is the online version of Campus Starter Magazine, is an excellent resource for Canadian high school students.

It contains all the same great information as the print version, and much, much more. The site is regularly updated with timely articles on student issues like university and college preparation, scholarships, financial aid, and career planning.

Students can receive expert answers from the “Ask the Expert” section, where our two qualified experts give advice on everything from high school courses to university, college and beyond.

The site also includes quizzes, quotes, tips, and lots of great contests. Visitors to the site can register for the Student Starter Club, which allows them to take full advantage of the site’s many features, and receive email notification of site updates.

Check out www.CampusStarter.com today!

Launch of Campus Starter

New Magazine Hits High Schools this Fall

February 2000

Campus Starter helps educational institutions promote their products and programs to high school students at a key time in their decision making process — while they are considering their future education goals. Advertising in Campus Starter gives participants the opportunity to reach a highly-targeted market that has the intent to invest in their education and in related products.

Campus Starter is distributed free to high schools across the country where guidance counselors and teachers will use it to help students plan their futures and succeed in their postsecondary education.

Each edition of Campus Starter focuses on a career theme and features related jobs, co-op opportunities and study options. Regular columns provide high school students with basic information to help them navigate the future, including health tips, money-management skills, expert advice and real life stories.

The magazine's Internet complement, CampusStarter.com provides all the information from the magazine PLUS exciting contests, links to cool sites, regular correspondence from a panel of experts and even more information for students. This online publication is always available to students and provides participating institutions with an always current, always accessible vehicle to reach their target audience.

Written by a team of students' peers and experts in educational counseling, Campus Starter and its Internet complement, CampusStarter.com, give high school students the information they need to prepare themselves for postsecondary education.